A client asked me the following question about outreach:
Let’s say I reach out to Sally and she doesn’t respond, how long should I wait before reaching out again? What if we have a conversation and it doesn’t lead anywhere; then how long should I wait before contacting her again?
My reply to the consultant was:
This depends a lot on the strength of your relationship to begin with. It also depends on how many contacts you have!
As a general rule of thumb if Sally is a strong relationship but doesn’t call back, I wait a week. If there’s still no contact then I schedule for a month out, then the next quarter. If Sally is a “B” relationship I jump right to the month delay.
If Sally and I have a conversation, I always schedule the next date to connect—that I don’t have to wonder when to call next. Usually 3-6 months is a good cadence.
Do you have a rule of thumb you follow for outreach? Please post your thoughts and experience below.
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