One of the huge perks of independent consulting is that you can operate from anywhere. Even if you’re steering a sizable boutique, it’s fairly easy to jaunt off to Italy or India or Indiana for a month.
The indisputably best location for you has nothing to do with geography, though. It’s a place I call Genius Heights. Trust me, you want to go there.
A while back we explored why you want your consulting firm to live at the intersection of your innate genius and a burning, market need. (Read about that intersection here.)
Your innate genius is interesting to ponder.
You’re pretty good at most tasks. Analyzing data, creating presentations, dunking donuts. Not fantabulous, but you’re not terrible. When you tackle those activities you’re living in Mediocre Meadows—a nondescript land where nothing of note happens.
Of course, there are some tasks you just shouldn’t volunteer for because they’re not your cup of tequila. Reviewing legal documents or writing html code or reasoning with teenagers. Engaging in that stuff is a trip to Bozo Valley.
Finally, you can highlight a few activities where your talent soars far above average mortals. You kick your innate genius into gear and zoom up to Genius Heights. Every hour up there captivates you because you’re doing what you love and what comes naturally to you.
Fortunately, everyone’s topology is different. Where you’re a bozo, someone else is a genius. (Hence, life is constantly a circus… or something like that.)
You can build a successful consulting firm while residing in all three talent locations. For instance, if you launched a consulting practice you wore myriad hats at the start. Precious few tasks demanded your wizardry, while many required unfamiliar talents. Capability-wise, you were all over the map.
Here’s the important bit:
To personally thrive and grow and live in delight, mold your consulting firm to serve your innate genius.
Spend less and less time in your talent lowlands and dwell, guru-like at the peak of your own Genius Heights.
Sounds groovy, but is it possible? Or is it a pipedream like self-cleaning dishes?
It’s possible. In fact, let me give you three, real-life examples of consultants I’ve worked with whose consulting PO Boxes are in Genius Heights:
Moe’s innate genius is analytics. After nurturing his consulting firm to over $15 million, he hired a CEO, COO and consultants who enjoy business development, then he scuttled back into the engine room to conduct analytics for his clients. Most of Moe’s clients think he’s just an analyst and don’t even know he owns the company!
Kim’s innate geniuses are networking and high-level vision. Her entire consulting firm is structured to put her in networking situations and then to deliver on the compelling visions she paints for clients.
Andrew, a partner in a boutique consulting firm, rocks at managing and developing people. He’s structured the firm’s management so that he acts as COO and interacts very little with clients. His innate genius has produced a happy, energetic consultancy that is growing by leaps and bounds.
You can build your consulting firm around your innate genius too. What would consume your hours if you cruised most of your day around Genius Heights?
What would you give up? Who/what do you need to bring in house to transfer out of Bozo Valley and Mediocre Meadows?
For today, let’s start here: What’s your innate genius? Brag a bit and let the rest of us know.
Text and images are © 2021 David A. Fields, all rights reserved.