You could answer a debate my team and I have engaged in: the best way to create a quantum leap in a small consulting firm’s performance.
Plenty of folks are chattering about how your consulting firm can survive or stabilize in the face of an economic downturn. I’d like to invite you to consider a much, much more ambitious goal in the near term for your consulting firm.
You may have been forced to rethink your consulting practice over the past few months. Many clients have canceled or postponed consulting projects.
Prospects may not be responding to your typical business development approaches because they’re uncertain about the future.**
You can, and should, refine your marketing and slightly rejigger your offerings to make them more attractive and less risky.
Those efforts are like adding an extra handful of chocolate chips into your chocolate chip cookie mixture. The extra sweetness can modestly bump up your consulting firm’s business in the immediate term.
As long as you’re altering your consulting firm’s recipe of offerings, approaches and messaging, though, why not consider dramatic improvements?
Now is the perfect time to engineer a quantum leap in your consulting firm’s performance.
That’s where our internal debate cropped up and you can weigh in with your opinion.
If you choose just one of the quantum leap questions below, and invest a bit of time, finances and creativity into answering it, you could metamorphose your consulting firm into a piping hot chocolate souffle of revenue, profitability, productivity and/or enjoyment.
9 Quantum Leap Questions for Your Consulting Firm
Opportunities Leap: What could you do, in terms of marketing, to start conversations with 10 times as many prospects as you spoke with last year?
Awareness Leap: What could you do to ensure 10 times as many prospects recognize your name or the name of your firm?
Partnerships Leap: What relationships could you cultivate to receive 10 times the number of leads from partners?
Referrals Leap: How could you generate 10 times as many referrals from your current clients?
Fee Leap: What could you offer (or create or address) that warrants a fee 10 times as high as your previous, highest-fee project?
Capacity Leap: What staff configuration could handle 10 times as many projects?
Velocity Leap: What systems could enable you to deliver your current offerings in 1/10th the time?
Efficiency Leap: What changes could result in you producing high-value deliverables with 1/10th the labor?
Fulfillment Leap: How could you ensure everyone on your team spends 1/10th as much time working on tasks outside their signature strengths?
Please contribute to the debate. What question will you answer to transform your consulting practice?
Text and images are © 2020 David A. Fields, all rights reserved.