It’s easy to be a snoozer. To communicate killer ideas in presentations and articles that are utterly boring. Dull as lichen inside a rock. How do you jazz that up so dishwater concepts sparkle like champagne and your breakthrough insights transfix readers and listeners? I’ll reveal one, easy-but-unusual action that will make your content buzzworthy. (No, not metaphors and similes.)
Recently I read two business books about the same topic, written in the same format. One was an utter grind to finish. Zzzzzz. The other flew by, left me begging for more, and was instantly recommended to half a dozen colleagues. As I pondered the two works, the difference jumped out:
Buzzworthy Content Uses Standing Up Writing,
Not Sitting Down Writing
Sitting Down Writing is what we compose most of the time. We write it sitting down and it feels that way. While it may be practical and high-value, we can recite it while casually reclining and drifting… off… to sleep.
Standing Up Writing contains language you can only say when you’re bouncing on your toes and flapping your arms like cadets in semaphore class. It’s packed with passion and enthusiasm.
It’s the difference between a speech given by someone standing at a lectern (who may as well be sitting) where you take notes then fall into a coma, and one given by a rousing, animated speaker who brings you to your feet and leaves you crackling with energy.
You don’t want to be over the top, of course. If you take it too far, your prospects will be shell-shocked or feel like you’re being as fake and cheesy as a used car salesman in a leisure suit.
But, chances are you can move two giant leaps toward the Standing Up edge of the spectrum without any risk of crossing the line.
The Secret to Standing Up Writing
If you want to produce energetic, lively, irresistible blogs, articles and speeches, then (this is going to shock you)…stand up! Not metaphorically. Not figuratively. Literally.
Before you put pen to paper, pace around your office and mutter ideas out loud to yourself. Be a bit hyperactive. Then transfer that kinetic energy to your writing.
If a phrase or passage is sluggish, get on your feet and wave your arms around while you say it. Play with words and terms, expressing your message in varied ways until the language conveys your dynamic gestures. Then quickly sit back down and type madly. You’ll be striking your fingers against the keyboard so loudly that neighbors will think a woodpecker is attacking. That’s a good sign!
Audiences like passion. They want passion. They BUY passion.
Passionate executives stand up, open their wallets and reach for your hand. And that’s when you stop waving your arms around… for just long enough to close the deal.
What speech or writing has made you stand up and take action?
Text and images are © 2018 David A. Fields, all rights reserved.