Why aren’t more clients hiring you?
Coast through just one industrial park in New Jersey and you’ll pass Alberts Organics ($25 million)… VWR International ($4.4 billion)… Pinochle Paradise ($239 million). Okay, I made up Pinochle Paradise but the other two are there along with 170 other establishments of myriad sizes and industries.
Every time I drive through a commercial district like that New Jersey industrial park on my way to a client site, I’m amazed at the sheer number and variety of businesses. Consultants who travel with me know I always remark, “Why aren’t all these companies our clients?”
Of course, most of the enterprises you cruise by don’t know who you are. But think of all the companies represented in your contact list. Corporations where you have access to a decision-maker, yet not a single dollar of their annual budget is steered your way. Why not?
They don’t think they need you.
Even when your skills and experience are perfectly suited to help them succeed, they still don’t realize or remember the benefit of engaging you. Perhaps you simply have to remind them of the good reasons to bring in an outside expert to help with the important initiatives on their plates.
Below is a list of legitimate rationale for engaging a consultant like you. It wouldn’t hurt to mention these to your prospects.
10 Reasons to Hire a Consultant
(for an Important, Company Initiative)
Text and images are © 2022 David A. Fields, all rights reserved.