Your consulting firm needs to communicate information to your clients. Approaches, findings, insights, and recommendations, not to mention proposals, demographics, candy preference and more. Clients, on the other hand, often need a quick visual depiction of information.
The intersection of information and visuals is a Venn diagram, and your consulting firm must include at least one in your communication arsenal.
Ironically, the eponymous developer of the intersecting circles never referred to them as Venn diagrams.
Venn diagrams have become a staple for consulting firms for good reason. The Venn diagram’s ability to communicate basic principles and the importance of overlap (or separation) is unmatched.
What Venn diagram is the absolute best? That’s open for debate, of course.
Some of my favorite Venn diagrams meant to help consulting firms like yours grow are show below. My favorite is missing, though, because you thought of it and I haven’t seen it yet! (And I sure hope you share it.)
Great Venn Diagrams for Consulting Firm Leaders
What You Think Defines How You Perform
Skills and knowledge are important factors in your business development efforts. However, the biggest determinant of your success (and any others on your team whom you’ve tasked with winning consulting projects) is how you think about marketing and winning consulting projects. This is a mindset game.
Go Narrower–There’s Still Plenty of Space
As a small consulting firm, it’s highly unlikely your challenge is that your potential market is too small. It’s a big world out there with a ton of prospects. Narrow your focus, increase your visibility and you’ll find plenty of untapped opportunity.
Higher Isn’t Always Better
While we’re on the topic of business development and prospects, keep in mind that your consulting firm’s best prospect isn’t necessarily in the C-Suite. Rather, it’s whoever holds budget authority and perceives the problem your consulting firm solves as important and urgent to address.
You’re More Than Your Results
Your consulting firm is (rightly) focused on delivering outstanding outcomes to your clients. However, to create a perception of high value that leads to effortless referrals, outcomes and results are only half the battle.
Consulting is a Personal Business
Developing and publishing outstanding thought leadership is difficult. To make it easier, ensure your consulting firm’s content improves the life of the individual (not just the company) that’s consuming your pearls of wisdom.
On the subject of Thought Leadership and Intellectual Property (IP): it’s understandable that you’re eager to protect your consulting firm’s smart thinking. Remember, though, IP is only valuable if people know about it.
Oops! Apparently, those cookies weren’t for me. Maybe if I hide them in this article and make them look like a Venn Diagram, nobody will notice.
What’s your favorite Venn diagram, or at least one you use with your clients? Add yours in the comments. (If you post a comment and send your Venn diagram to email@example.com, my team will add your diagram to your comment.)
Text and images are © 2022 David A. Fields, all rights reserved.