Clients and friends are great, but sometimes their greatness could be improved a tad. For instance, when they’re sending an email (or text message) introducing you to a new contact—Peach McPinecone—who could potentially become a client of your consulting firm.
Peach is CEO of Poptaters, the manufacturer of something even better than tater tots (as if that were possible), and she needs your help. But she doesn’t know you. Yet. That’s where the introduction comes in.
Whoa, doggie. Let’s back up a step. Where did this potential new consulting prospect come from?
Her name surfaced from Biff, your client who recently attended the Potato Extruders Association conference. You asked Biff who he met there that was intriguing or shaking things up. (See this post, to learn more about finding hot prospects.)
When you ask Biff to introduce you to Peach, he agrees. However, if you let Biff draft his own introduction email, he’s likely to pen something tepid and uninspiring… if he drafts anything at all. There’s a good chance Biff’s promised introduction won’t materialize unless you make it easier for him than ordering a side of fries.
That’s why you offer to write the introduction email for Biff.
The perfect introduction email to new contacts for your consulting firm exhibits three attributes:
- It’s super short
- It’s enthusiastic
- It endorses you
By those standards, the ideal introduction may sound like, “Peach, you’ve got to meet Darwin. He’s my key to success.” Alas, that may be slightly too short and Biff may not agree to send it.
Let’s expand the message slightly, including the three attributes above and adding just the right dose of flattering editorial.
Below is an example of a perfect introduction email.
Hi Peach and Darwin.
Very quick introduction to two people who should know each other.
Peach, Darwin consults for the potato-goods industry. He helped with our successful launch of the Potato Trebuchet last year, and I’m a diehard fan of his writing on spud dynamics.
Darwin, Peach is CEO of Poptaters, and has been mashing the competition. She presented a session at the PEA conference and I was incredibly impressed.
I’m positive you’ll enjoy chatting with each other. Email addresses are above. Take it from here and build a high-value relationship.
That’s it. Under 100 words and it works 100% of the time. All you need to do is give it to Biff to send out, then follow up.
Has writing an introduction email for your contact worked for you?
Text and images are © 2019 David A. Fields, all rights reserved.