Your consulting firm is hurtling toward the start a new year. Well, technically, every day commences a new year, but your calendar proclaims January 1st as the start of the Gregorian calendar year, so let’s go with that.
More important than your choice of calendars is your choice of your consulting firm’s theme for the year.
Your theme bridges the distance between your consulting firm’s enduring, unchanging mission and the actions you and your team will take over the upcoming 12 months.
Choosing your theme is a single decision that will cascade into your strategic initiatives for the year, inform your execution plans, and shape your OKRs, KPIs, and OTUCs.*
A good theme simplifies your consulting firm’s decisions, clarifies your priorities and guides your actions.
A truly powerful theme overwhelms doubts and eliminates confusing options. Think of Frodo Baggins’ musical signature in Peter Jackson’s classic, Lord of the Rings movie trilogy. Every time Frodo is center screen, a slow, grand, Celtic-tinged strain plays.
Frodo’s theme is a bit plodding, and by the end of three movies you’re thinking, “Dude, you need some puppy uppers. Dance a jig or something.” And Frodo responds, “I can’t. My theme music is too slow. Pippin and Merry got the happy, skip-along tune.”
To prime your thematic pump, below are a few examples of the annual themes from some of the consulting firms I work with:
Build a Growth Machine
Execute on Growth
Test, Learn, Adapt, Succeed
Fewer clients, More projects, Higher fees
Build our Future
No matter what unexpected obstacles you face and serendipitous wins you enjoy, your annual theme will steady your consulting firm’s path, align you with your overarching mission and advance your goals.
What’s your consulting firm’s (preliminary or final) theme for the upcoming year?
Text and images are © 2021 David A. Fields, all rights reserved.