For the better part of two decades you entered a new course of formal education every year. That annual ritual probably ceased after you received your degree(s). Would reviving it elevate the success of your consulting firm? Absolutely.
Outside your consulting firm’s doors, tens of millions of students are eagerly or fearfully entering a new term of classes. Ah, back-to-school. Time for computer discounts, suburban streets choked by school buses, and parents alternately weeping, cheering, then weeping again as their children depart for kindergarten, high school, then university.
Many professions—particularly licensed positions—require continuing education. However, ongoing education is completely voluntary in consulting, and there’s a darn good likelihood that you’ve not enrolled in many structured learning programs over the past few years.
A dose of education, which involves a meaningful investment of money, time and effort to learn something new, confers many benefits that will boost your consulting success.
The Benefits of Ongoing Education
Keeps Your Brain Malleable
Education can literally improve the plasticity and physical health of your brain.
Your sharper, more flexible brain develops superior solutions for your clients and imagines more creative, effective ideas for promoting your firm.
Researchers have found that education will enhance your health and happiness if it pushes you past your current comfort zone.
Stretching and strengthening your thinking—whether on topics directly related to your area of expertise or wholly unrelated—augments your ability to understand your clients’ situations and envision paths to deliver higher-value.
Challenges Your Thinking
The best education reveals information you didn’t know and disputes many ideas you’ve been accepting as truths.
These bold affronts to your worldview force you to adopt new ideas and formulate new connections between concepts.
They are the intellectual fertilizer in which you conceive breakthroughs and establish thought leadership—the very thought leadership that will attract clients, overshadow competition and justify premium fees.
Makes You More Interesting
Education is interesting. Okay, maybe 7th grade Social Studies wasn’t interesting, but education is stimulating when it challenges you and ties to your vision of your better future. It fans your sparks of excitement, curiosity and engagement.
Potential clients notice. They sense you’re an intrigued, inquisitive, and fascinating person. All of which makes you a more Likeable and Trustable consultant—the type of consultant they want to hire.
Do you believe education grants additional benefits? Are you willing to commit to learning something this year in a structured program or course? Let me know in the comment box, below.
Text and images are © 2023 David A. Fields, all rights reserved.