Your Challenge: Can you come up with even one tactic that’s not on the list below? (Bonus points if you post two or more tactics.)
Have you ever wanted to co-write an article because writing your own stuff is hard and takes time? Woo hoo, here’s your chance!
In the next part of this two-article series, you’ll learn a framework for determining exactly which marketing tactics you should invest your precious time and energy into for your consulting firm to attract more prospects and clients.
Spoiler alert: The best marketing tactic is not the same for every consulting firm!
Before we get to that framework, however, we need a comprehensive list of consulting firm marketing tactics to evaluate.
That’s where you come in as a co-writer on this article.
I’ve started a list of marketing/visibility-building tactics, and other readers are waiting for your additions to the list.
Most of the tactics below align with the Five Marketing Musts that should anchor your consulting firm’s visibility-building efforts; i.e., Speaking, Writing, Networking, Trade Associations and Digital Presence.
Comprehensive Marketing Tactics Guide
for Consulting Firms
Chapter in “group” book
*To simplify the list, I’ve mostly not listed every gradation of content ownership, such as self-published vs. commercially published.
Trade Association (local, national and global)
Webinar (public, internal to client)
Lunch n’ Learn
Panel (participant, moderator)
**For speaking and digital presence, I have included some broad types of venues. Feel free to add others you think are important.
Phone outreach (Network Core, peripheral contacts, cold/no-relationship)
Email (Network Core, peripheral contacts, cold/no-relationship)
Conference (Attendee, booth, speaker)
Event (e.g., Breakfast/Dinner; attendee, moderator, speaker)
“Exclusive” social gathering
Pop-ups/Ads on sites
Liking (to create awareness)
Connecting/friending (to create awareness)
Digital versions of other tactics (e.g., podcast, ebook, webinar)
After looking at the list above, what tactics are missing?
If there’s a visibility-building tactic you use that’s not on the list, please jot it in the comments section with an explanation of what you mean. (Extra double bonus points if your tactic includes a chocolate reference.)
You can add your experience with what’s effective or not effective for your consulting firm, of course. That’s always helpful. However, we’re not debating what marketing tactics are best. Yet. We’re going to be talking about which tactics to use in the follow-up article.
Can you come up with one or two tactics not already on the list?
Text and images are © 2020 David A. Fields, all rights reserved.