After nine years in marketing for GlaxoSmithKline, I jumped into consulting with a boutique firm, where I rose to partner. I then co-founded Ascendant Consulting and focused the practice on helping large corporations enter new markets.

Soon thereafter, I created a “general contractor” model in which my role was to win engagements, ensure quality and manage relationships, while subcontracting the lion’s share of the subject-matter expert work.

That transition sparked a deep, ongoing study of how to construct and sell consulting projects for maximum value.

For the record, I received my Bachelor’s and Master’s degrees from Carnegie Mellon. (Go plaid!) I’m a hockey fanatic and eat egregious amounts of chocolate.

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Consulting is my passion! I’ve enjoyed 20+ years in consulting (so far), starting with five years at McKinsey & Co. in Spain. After my stint with McKinsey, I moved to sunny South Florida and worked within boutique consulting firms and as a solo consultant. Over the years I developed a deep appreciation of the enormous impact small consulting firms can have on their clients, and the challenges and transitions faced by the consulting firms themselves.

I also have direct experience leading family-owned businesses, have turned around small businesses that are struggling, and understand first-hand the tug-of-war between running a small business and maintaining a healthy, family-centered, lifestyle.

I grew up in Venezuela and am a proud Chemical Engineer from Cornell University (BS, MEng.). I am an avid reader and collector of (mostly) useless tidbits. My kids, orchids and chocolate make me happy without fail!

I launched my consulting career 15 years ago with Bain & Company and Kearney in Madrid, then moved to New York, where I held various internal consulting roles in corporations.

In 2018, I founded my own firm, deepening my appreciation for the unique influence of boutique and solo consulting practices. Concurrently, I co-founded Qida, an at-home elder care company, where I balanced phenomenal business growth while staying true to our mission.

Originally from Barcelona, I hold degrees from ESADE and Columbia Business School.

Outside work, I’m a devoted husband and father who enjoys cooking, dark chocolate, tinkering with my Jeep, and exploring Star Wars and Star Trek literature.

One of the best discoveries I made as an undergraduate 20-plus years ago was the world of management consulting. My career started with two of the world’s most well-known strategy and implementation firms.

I truly began to love being a consultant when I ventured out on my own. The shift to my own firm forced me to recognize that my deep training as a “corporate” consultant needed to be reframed to thrive in a small firm.

In service to clients ranging from small businesses to large multinationals, I have traveled to (and sometimes lived in) Africa, Asia, Europe, and North America. My greatest takeaway from these wide-ranging experiences is the incredible power we have as human beings to steer our destiny when given the right tools and environment.

I grew up in Southern Africa and am an Organizational Psychologist by training and choice, having studied at Columbia University. It may, therefore, come as no surprise that I love researching people and systems in my spare time. My wife, Rudo, and my son bring meaning to all my work.