You’ve set goals, determined strategy and identified initiatives to build a more successful consulting firm. Are you actually propelling your initiatives powerfully enough to achieve your goals?
Any outsider can tell you in a few moments how committed and focused you are and how rapidly your consulting firm will make progress by looking for where you RIDE.
RIDE = Relentless Intentional Daily Effort
Research on neurological adaptation and skill mastery supports what you’ve known all along:
Champions in any field—be it sports, medicine, music, cookie baking or any other profession, achieve their greatness thanks to persistent, directed hard work. Usually, hard work every day.
Therefore, to gauge whether you and your consulting firm are on a RIDE in the fast lane to success on your various high-priority initiatives, ask three questions:
- What concrete action did you take yesterday specifically to advance the initiative?
- What concrete action did you take/are you taking today specifically to advance the initiative?
- What concrete action do you have planned for tomorrow specifically to advance the initiative?
If you can’t point to something you did yesterday, something you’re doing today, and your specific plan for tomorrow, then you’re not truly focused on rapid progress.
My consulting firm’s focus is to improve in areas that don’t occur frequently, such as monthly forecasting or conducting Context Discussions. Does RIDE still apply?
Even low-frequency events require high-frequency practice. For example, orchestras and sports teams practice every day, despite infrequent performances.
Set up scenarios, role plays, case studies, historical reviews, and other mechanisms to practice and advance your firm’s results.
It’s not realistic to work on our initiatives every day. We’re busy delivering projects.
Whether or not you commit to Relentless, Intentional Daily Effort is a choice.
Picture a consulting firm just like yours that is also tackling the same initiatives. The only difference is the other firm is committed to RIDE. Now, imagine the change in each firm’s performance and results at the end of a month, six months, and a year.
If that comparison doesn’t rev your engine to RIDE, then your initiative isn’t really a priority. Set it aside.
Relentless, Intentional Daily Effort applies to virtually every aspect of your consulting firm’s success: upgrading skill sets, refining processes, turbocharging marketing, accelerating business development, streamlining delivery, and enhancing offerings, among others.
Of course, your consulting firm’s resources, energy and attention are finite. Spreading your efforts thinly across many initiatives may led to broad-based progress; however, your most meaningful goals will cruise to the finish line more slowly.
The RIDE strategy forces you to choose.
Highlight the one initiative so important to your consulting firm’s success that you’re willing to sideline other initiatives to make your chosen initiative move faster. That’s the initiative you need to advance every day.
Have you found Relentless, Intentional Daily Effort fuels your progress, or does a different route to success work better for you?
Text and images are © 2024 David A. Fields, all rights reserved.