How Being Super, Laser Focused in a Niche Can Fuel Your Consulting Firm’s Growth
This episode delves into one of the most important factors that separate successful boutique consulting firms from firms that work and try hard but struggle to grow.
The perfect guest joins me for this discussion: Allan Platt, CEO of Clareo.
More Information on this Episode’s Guest
For more information about Clareo, visit www.clareo.com. Connect with others interested in innovation at The World Innovation Network.
In the CrackerJack Consulting Podcast, you’ll learn tips, tools and best practices for running a more successful, boutique consulting firm, based on the wisdom of people who’ve actually been there, and done that.
Plus, every episode includes a prize—a practical, tactical tool that will help you build your firm.
Pro tip: Listen to the very end of the episode!
Text and images are © 2023 David A. Fields, all rights reserved.
29:28: “Exposure on CNN vs. Mining Today”
Huge wisdom. In my experience, specificity (Mining Today) is more powerful than size of coverage (CNN).
Totally agree with you, Tom. Effective visibility-building is about connecting with your audience, not just getting exposure. Allan’s a smart, smart consulting leader! Thanks for your feedback.