What makes a project easy to close? VALUE that is so juicy and enticing that the prospect is salivating over it.
What makes it easy to command higher fees? Perceived VALUE that is off the charts.
Nice in theory, but how do you demonstrate the value of your project? It’s easy as strawberry-rhubarb pie. I’m literally going to show you how. Below is a link to an infographic with the entire script—a sample conversation outlining exactly what to say to a client.
Review the infographic, practice a few times and you’ll be winning bigger fees for more valuable projects in no time.
Text and images are © 2018 David A. Fields, all rights reserved.